Sydney skyline

AI First Agency — Sydney | Houston

We build world class
AI-first solutions
for real people.

AI-native. Business-ready. Built to scale.

musesydney.com →
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Brands that love us

Crypto.com· MGM Grand· BingX· Crypto.com· MGM Grand· BingX· Crypto.com· MGM Grand· BingX· Crypto.com· MGM Grand· BingX·

Not AI-assisted.
AI-native.

We built our workflows around AI from day one — not bolted on. Faster delivery, lower cost, real results.

World-class business insight from both sides of the globe, backed by real industry experience across Blockchain, Finance, Education, Real Estate, Government, and Agency.

Serious about AI? We're your team.

01

Speed

Weeks, not months. AI compresses every stage — strategy to shipped.

02

Scale

More markets, more outputs, same quality. Built to grow with you.

03

Results

Every solution tied to a real business outcome. We measure what matters.

04

Trust

Transparent process, ethical AI. No black boxes, no surprises.

End-to-end
AI-first solutions

01 AI Visual Storytelling Campaigns, brand content, and creative at scale. AI-generated video, imagery, and voice — deployed fast, built to convert. Creative
02 AI Automation for Business We map where AI saves your team time and money, then build and deploy custom workflows that actually stick. Automation
03 AI Products From concept to launch. AI-powered tools, apps, and platforms tailored for your business and users. Product

The Team

Two cities.
One agency.

We have a global AI-native team in both Sydney and Houston —
led by Jacob in Sydney and Michael in Houston.

Co-Founder & AI Solutions Lead

Jacob Pang

16k FOLLOWERS & CONNECTIONS

Sydney-based. Award-winning agency background. Jacob leads AI-first creative solutions — building for Crypto.com, MGM Grand, and global brands at the edge of what AI makes possible.

He has an addiction to coffee and will insist you have one with him. Sydney does have the second best coffee in the world, though.

Co-Founder, Marketing & Strategy Lead

Michael J. Penick

Houston-based. Deep roots across the biggest US brands. With a background in Marketing and Real Estate, Michael drives strategy, growth, and client outcomes — making sure every AI solution connects to a real, measurable business result.

He will tell bad jokes on occasion, at no extra charge. 60% probability of him taking you on a bar crawl to the best bars around Houston.

Our Mission

"AI that works
for real people."

Not hype. Not demos. Solutions that run in production, solve real problems, and make businesses genuinely better.

Ready to go
AI-first?

Tell us your problem, we're listening.

Offices Sydney, Australia | Houston, Texas
Email hello@musesydney.com
Website musesydney.com